Why Most Drug Launches Fail Without Proper Launch Readiness

Pharmaceutical work is not easy, and when it comes to placing a new drug onto the market, it is even harder. It takes a lot of money, research, and government approval to put new drugs out, but some of them still do not deliver on their claims. One reason for this is that the drug industry is not yet ready for new products to be released. You must prepare beforehand and go about it strategically to ensure that a product launch is successful and that you don't end up making expensive blunders. What does being prepared for a drug launch mean? All departments must plan and collaborate in a logical way before selling a drug. This is what " pharma launch readiness " is. It's about everything from getting to know the market and the customers to producing, delivering to customers, and promoting. You require a well-equipped team with defined processes to produce a drug that is good for both patients and healthcare professionals. Why Launch Readiness Matters: Knowing the Mar...