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Showing posts from November, 2021
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  A Quick Look The Message Development Process It is essential to emphasize the process through which the effectiveness of a message is guaranteed. Just as there are good manufacturing practices, there are also good practices in developing a message that ensures a high level of attention, a high degree of understanding, credibility, and long retention. Start with time The quality of a message is often correlated with the time it took to develop it. Developing the right message for the reality of the market takes time, no less than three months, ideally six. What produced the matrix or the international area of ​​multinational companies can be effective, taking into account a different market structure, with different socio-economic makeup, and even with perceptions and objectives of doctors that may be different. Define a positioning goal before thinking about the message. The message is primarily valued by the criterion of approximation to the positioning objective. The message de...

Transforming the Business Strategies with AI Messaging

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  Transforming the Business Strategies with AI Messaging    Even after so many changes in technology, we can see that messaging has never left the market. People still rely on messages when they have to communicate with each other. And when we talk about businesses, it is an even more important aspect for building customer relationships.     Every company runs because of its customers. It does not matter if the organization offers products or services. But, due to heavy occupancy, it is sometimes impossible to respond immediately. That is why the new age companies now rely on messaging AI and optimization.     As we move ahead digitally, we can see that the processes are now being automated, especially at the back end. Any organization's customers stay loyal to the brand when there is a human connection. They need the company to listen and also respond.    But there are so many reasons why an organization cannot give enough time to ...