Importance of behavioral segmentation in marketing
There are several factors a consumer takes into consideration before making a decision. Behavioral patterns influence it so that marketers may send them perfectly tailored messages. Behavioral segmentation in marketing is a process that group’s customers based on their behavior, such as purchasing habits or using services. It can be achieved by analyzing different customer paths and aligning them with various needs and patterns. Purchasing behavior Purchasing behavior is different for each consumer and can be difficult to quantify. But when you take time to understand the different reasons why your customers are buying the offered product? It can give you tremendous insight into what motivates them. Also, you can utilize such data to help customers purchasing decisions and focus their concentration on your products. Occasional purchasing Purchasing depending on different occasions is nothing but strange among customers. It is also a very effective behavioral segmentation too...