A step-by-step guide to the agile marketing process
It involves transferring the software development methodology to marketing. It is a gradual iterative process in which underlying hypotheses are consistently assessed in quick bursts. Today's business world is undergoing rapid and continuous change, including changes in technology, corporate functions, marketing strategies, and client expectations. Having agile marketing is the only option for a company to respond rapidly to changes and adapt to them if it wants to survive in such a dynamic environment. Below listed are the essential guides to agile marketing: Aligns with leadership: Once the war-room team is put together, it works with the marketing organization's leaders and other essential stakeholders to bring everyone on board with the initiative's objectives. The war-room team then holds a launch meeting to unequivocally state that previous ground rules and norms do not apply and outline the agile culture and expectations. Design and prioritize tests: The team crea...