Newristics

  Pharmaceutical work is not easy, and when it comes to placing a new drug onto the market, it is even harder. It takes a lot of money, research, and government approval to put new drugs out, but some of them still do not deliver on their claims. One reason for this is that the drug industry is not yet ready for new products to be released. You must prepare beforehand and go about it strategically to ensure that a product launch is successful and that you don't end up making expensive blunders. What does being prepared for a drug launch mean? All departments must plan and collaborate in a logical way before selling a drug. This is what " pharma launch readiness " is. It's about everything from getting to know the market and the customers to producing, delivering to customers, and promoting. You require a well-equipped team with defined processes to produce a drug that is good for both patients and healthcare professionals. Why Launch Readiness Matters: Knowing the Mar...

The expectations of Healthcare Professionals (HCPs) have changed a lot in the fast-changing world of healthcare today. They don't just want information anymore; they want interactions that are useful, timely, and relevant. This is where AI and predictive analytics come in. These technologies are changing the way life sciences companies understand and work with HCPs, changing the very nature of the HCP experience . The Importance of AI and Predictive Analytics in Healthcare Engagement There is a lot of information for HCPs. There is so much information, from medical journals to drug updates to patient case studies, that it can be hard to stay interested. AI helps cut through all the noise by giving you very personalized insights at the right time. Pharmaceutical marketers and medical representatives can use predictive analytics, which is based on past and present data, to guess how healthcare professionals will act, such as what content they will engage with, when they want to get i...