Newristics



 About us -

Newristics is the first company to provide market research & message optimization services based on behavioral science & artificial intelligence. Our AI models are trained on more than 660 known heuristics.

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What Is Arbitrary Coherence and How It Affects Healthcare Decision-Making?

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  Decision-making in healthcare is complex, often a function of many considerations such as cost, treatment efficacy, and patient preferences. However, there is yet another factor, often subtle yet important: arbitrary coherence. A psychological phenomenon that influences choice and thus has a bearing in substantial decision-making contexts such as healthcare. Arbitrary Coherence: How to Understand It? This is the idea wherein, as a particular price or value happens to stick in one's mind, it tends to influence further decisions, even when the initial value is arbitrary. In other words, we tend to make many of our judgments based on the first piece of information that we receive, even if that piece of information is wrong or irrelevant. This phenomenon, discovered by behavioural economists, has repercussions that extend beyond the field to domains such as healthcare. The Role of Arbitrary Coherence in Healthcare This idea can even influence treatment decisions in medical practice. ...
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Learn How AI Helps Optimize Messages

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How Pharma Brands Can Build Lasting Relationships with HCPs

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In the competitive pharma environment of today, establishing strong and lasting relationships with healthcare professionals (HCPs) is no longer a strategy—it's a requirement. With personalized medicine and a connected digital world, pharma companies need to transform their HCP marketing strategy to create trust, relevance, and long-term engagement. Understanding the Needs of HCPs Before the initiation of any campaign, it is important to know what HCPs appreciate the most. HCPs are professionals and anticipate content that is: Scientifically accurate and up-to-date Simple to view and consume Specific to the specialty or patient need Pharma firms that invest time in understanding the particular challenges and expectations of HCPs are best placed to offer solutions, not products. Multi-Channel Engagement is the Solution The era of sales reps being the single point of contact is over. HCPs now are receiving information from various sources—webinars, email, mobile apps, scientific liter...
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